No matter how famous or rich a social media influencer is today, they were all once a child… an innocent, carefree child who didn’t even know what social media was. Their childish thoughts and behavior patterns were influenced solely by their desires.
Fast forward to today, now that they have become a well-known influencer, they were forced to bid farewell to their impulsive and desire-driven acts. Maybe by the ethical standards or perhaps the societal norms set by the people they live with are the reason behind them doing so.
They have to think twice before saying or doing anything because they know that their words and actions have the power to influence the hearts and minds of hundreds of thousands of people who follow them from across the globe.
“On their journey of becoming a social media influencer, they learned that their audience expects them to be socially responsible.”
On their journey of becoming a social media influencer, they learned that their audience expects them to be socially responsible. One nasty, inappropriate post can ruin everything. Not only it can alter – even if slightly – the lives of their fans, but it can also waste their years-worth of hard work.
Building fame and popularity isn’t as easy as it seems to be on social media. If you’re an aspiring influencer, we don’t mean to discourage you. Instead, we want you to be aware of the reality of ‘behind the scenes’ and help you gain followers right from the start of your influencer journey.
Below, we’re enlisting six social equity principles that are invaluable assets for every influencer out there. Get ready to find out what fans and followers are really attracted to!
I. PHYSICAL APPEARANCE
Your physical appearance is an asset that can help you gain followers – there’s no secret to it. Not that your beauty and looks matter more than your skills and talent, but physical attractiveness is a trait that always works in favor of an influencer.
“Good looks are undoubtedly a beneficial tender in the acquisition of followers and increasing your fan following in no time.”
While your physical appearance may make you an eye candy for the opposite gender, the same-gender people might appreciate your beauty and want to look like you! Good looks are undoubtedly a beneficial tender in the acquisition of followers and increasing your fan following in no time.
II. WEALTH AND POSSESSIONS
The audience is obviously attracted to influencers who are rich and possess many ‘bling’ materials. Don’t get us wrong here, we aren’t implying that you need to show off dollar bills in your photos and videos. The impression of being wealthy starts right from your hair down to your feet. Spring for a fifty-dollar haircut, an expensive watch, real gold jewelry – and these will sure say ‘rich’ to your audience. This is a great way to gain followers who like wealth.
III. STATUS OR PRESTIGE
Are you a son of a Prince? Or are you a daughter of a movie star? In the social media world, being related to world-famous people is one of the easiest ways to increase the number of your followers, might I say overnight.
“Your high status and envy-worthy family background will help you generate followers.”
Your high status and envy-worthy family background will help you generate followers. After all, who wouldn’t want to be connected with a crowd who leads a rich and modern lifestyle, right?
The audience follows influencers with status blindly – as it allows them to copy or mimic their lifestyle in front of their friends and family in their own little world. They can at least stay updated with the modern lifestyle trends, if not anything else.
IV. KNOWLEDGE BASE
The pursuit of knowledge is a lifetime commitment – one that brings a lot of fans and followers willing to learn from the influencer. Intelligence gained through wisdom is another potent asset that helps attract followers on social media platforms.
“Knowledge is an aphrodisiac to the audience…”
Knowledge is an aphrodisiac to the audience – they’re always up for learning new things of their interest from an influencer who seems to be a pro in the field.
V. SOCIAL GRACE
The personality of a social media influencer also plays a crucial role in determining their value in the social media world.
Do you seem cool or fun to hang out with?
An influencer who looks like they have a lot to offer in regards to connecting their followers with other fun people is a great advantage to attract the audience.
“The key to building a loyal fan base is to be genuine and treat your audience as you’d treat your family.”
In addition to physical appearance, your inner character also matters when you’re an influencer. An influencer who is honest and kind-hearted will attract followers just the way honey attracts bees.
The key to building a loyal fan base is to be genuine and treat your audience as you’d treat your family.
If you have even a couple of the aforementioned assets, nothing can stop a social media influencer from generating followers and building a loyal fan base.
ABOUT THE AUTHOR: Heather Sjule received her B.A. in Sociology at UC Santa Barbara and her teaching credentials at San Diego State University. She was one of the top 10 model contestants on VH1’s reality TV show “The Agency.” Heather’s social equity starts from her hometown in Laguna Beach, CA which extends to her profession as a former VIP Marketing Host in San Diego’s prestige and exclusive nightclubs.