Tapping into the Power of Influencers: Save Earth, Save Yourself

Tapping into the Power of Influencers: Save Earth, Save Yourself


Our planet was once a happy place with no trace of environmental issues.

It was going green, growing a wide variety of seed-bearing plants and making this world the epitome of beauty with all kinds of blooming flowers. The Earth was prospering and reproducing… birds, animals, plants, and humans all were living a healthy, happy life.

Living on unprocessed organic food, we weren’t even aware of the concept of ‘genetically modified food’ back then. However, with the evolution of the human race, we started witnessing the emergence of more and more industries.

“With continuous climate change, deforestation and air pollution, global warming skyrocketed reaching alarmingly high levels in no time.”

Times started to change… we wanted to live in an advanced world. With continuous climate change, deforestation and air pollution, global warming skyrocketed reaching alarmingly high levels in no time. Blinded by the desire of modernizing our planet, we couldn’t even realize that we were actually shooting ourselves in the foot.

Today, the Earth is on the brink. The effects of global warming are inevitable and the greediness in human nature has poisoned our planet. The Earth that was once a safe space for all of us has now turned into a life-suffocating place. If now isn’t the right time to wake up and save the planet, we don’t know when will be!

It’s with great distress we’re saying that people of today don’t realize or perhaps they simply don’t care about the environmental issues our world has been facing for years. The irony that makes us cry and laugh at the same time is that we live on this planet and yet we’re damaging it with our own hands.

“Our dying world is in dire need of more influencers who are in support of making the planet bio-sustainable and green again.”

That being said, we believe that influencers ruling or striving to rule the social media world can be a great asset in saving the Earth from modern calamities. Our dying world is in dire need of more influencers who are in support of making the planet bio-sustainable and green again.

But how can influencers play a role in saving the planet?

And why would they want to do so in the first place?

Let’s begin with the latter!

Why Should Influencers Focus on Saving the Planet?

It wouldn’t be wrong to say that the realization of one’s responsibility to save the Earth is a blessing. The influencers who focus on saving our planet are indeed blessed because they’ll be helping numerous nations that are yet to build.

“This in turn will become the ultimate reason for their popularity spike.”

Not only they’ll be returning the favor to the Earth but they’ll also be inspiring, encouraging, and motivating fellow influencers to join the cause. This in turn will become the ultimate reason for their popularity spike.

It’s important to note that the environmental issues are of the greatest concern for millennials and generation Z – after all, they’ll be the ones surviving in this world for the next 50-70 years. This fact presents influencers with another great opportunity. Their reach to and popularity among the younger digital generation will increase exponentially.

The bottom line is that rooting for the protection and safety of the Earth offers a win-win situation for both this planet and the influencers.

Influencers’ Role in Planet Preservation

The best way to play your role in supporting the planet is by using and promoting bio-sustainable products. This small act can change the mind of thousands of people, if not more.

Environmental blogging and posting videos pertaining to saving the planet has become one of the fastest ways to generate followers and fans in the overly competitive industry. Any Influencer who wants to diversify their audience should focus on creating content around topics relating to the protection of the Earth.

“While we’ve so much to lose, we only have one planet to save.”

Living on the same planet and speaking the same language, creating awareness of various environmental issues will only be the first step to something major. The coming together of the millennials and generation Z is the need of the hour. While we’ve so much to lose, we only have one planet to save.

Kudos to the influencers who interview scientists, environmentalists, and experts in planet preservation and then share the valuable information with their audience.

Understanding and promoting the idea of planet preservation is the key to generating followers from around the globe.


ABOUT THE AUTHOR: Heather Sjule received her B.A. in Sociology at UC Santa Barbara and her teaching credentials at San Diego State University. She was one of the top 10 model contestants on VH1’s reality TV show “The Agency.” Heather’s social equity starts from her hometown in Laguna Beach, CA which extends to her profession as a former VIP Marketing Host in San Diego’s prestige and exclusive nightclubs.